Thanks to Sundeep for forwarding
this Wired article to me. It talks about Cindy Gallop and Wendell Davis, working on creating a 'Google for Social-Good Actions' to be called IfWeRantheWorld.com (which doesn't yet exist).
"The single largest pool of untapped resource in this world is human good intentions that never translate into action. Rarely — if ever — has an idea [referring to this new company] managed so neatly to fuse the do-gooder instinct that appears when an individual is frustrated by a disagreeable reality, companies' corporate social-responsibility and marketing budgets, and worthy causes."
Cindy/Wendell, if you've got a Google alert set up and are reading this, be sure to check out
SocialActions.org, they've got most of this set up already. And we're working on the direct take action (online via crowdsourced task) angle. Love to be in touch.
Ben, thank you so much for this, and we'd love to be in touch!
Posted by: Cindy Gallop | March 04, 2009 at 09:20 PM